Gloucester Business Improvement District (BID) have announced that as part of their efforts to support businesses in the Gloucester BID area, that Gloucester will play host to one of the biggest temporary ZIP wires ever seen in a UK city centre.
The ZIP wire which will run about 1100 feet from TK Maxx Northgate Street, along Southgate Street to Kimbrose Triangle outside Topoly’s restaurant just before the Kyneburgh Tower sculpture (also known locally as “the CD rack”).
The ride promises real excitement for adrenaline junkies, thrill seekers and for those wanting a different view of the beautiful historic city. It is estimated that riders will reach speeds of about 40 mph, soaring above the roof tops at heights of over 100 feet above the ground.
Organisers have been told that Gloucester will be only the third city in the country to host this event after London and Liverpool, where it has been a huge success and are expecting that there will also be a lot of demand from people looking to do the ride as part of a fundraising for their favourite charity.
The Zip wire will be in Gloucester city centre for only three days, from 29th June until 1st July and there is a strictly limited number of people who will be able to take part, so organisers are encouraging anyone who is interested to book immediately.
Nick Brookes. Chairman of Gloucester BID. commented
“When we surveyed businesses in the BID area, one of the important things they wanted more of was events that would deliver visitors to Gloucester and would raise the profile of the city. Undoubtedly this giant zip wire is going to do both these things and will prove to be a really fantastic attraction for visitors and locals.”
Jason Smith, CEO of Marketing Gloucester, which is supporting the BID with the organisation of the event, commented “Increasingly towns and cities are having to go the extra mile to give shoppers and visitors a reason to visit. Gloucester is being looked at nationally and regionally as a beacon of good practice in this regard and this giant zip wire is definitely showing that our small city can lead the way in generating an exciting city centre experience and give a boost to our local daytime and evening economy.”
Although there is no intention to make a profit from the zip wire, organisers estimate that the income from tickets and sponsorship will cover the cost of bringing the zip wire to Gloucester.