Sat 2 December – Sun 7 January

Twelve Runaway Reindeers have escaped all around Gloucester city centre! Can you find them all?

This colourful, Christmas arts trail is a brilliant free activity for families, and features twelve different, 6ft tall reindeer, all customised by brilliant local artists, scattered across the city. Find them all using our trail map and enter weekly competitions to win great prizes. 

Download the map or pick up a paper version from a range of venues (see stockists here)

Follow us on social media

Reindeer & Artists

12 brilliant local artists have customised each reindeer with different, dazzling designs, which you’ll find all across the city. Click on the links below to find out more about each reindeer and artist.

The Trail Map

Download the map or pick up a paper version from a
range of city centre venues:

Gloucester Quays (customer service desk) https://www.gloucesterquays.co.uk/

Gloucester Guildhall (Eastgate Street) https://www.gloucesterguildhall.co.uk/

Museum of Gloucester (Brunswick Road) https://www.museumofgloucester.co.uk/

GL1 (Bruton Way) https://www.freedom-leisure.co.uk/centres/gl1/

The Folk of Gloucester (Westgate Street) https://thefolkofgloucester.co.uk/

National Waterways Museum (Gloucester Docks) https://canalrivertrust.org.uk/things-to-do/museums-and-attractions/national-waterways-museum-gloucester-docks

Soldiers of Gloucestershire Museum (Gloucester Docks) https://www.soldiersofglos.com/

VREXPERIENCE (Southgate Street) https://www.vrxperience.uk/

Enter the competition below

Unscramble the letters, one to be found on each reindeer, to spell a two word answer (clue: ‘if you ever saw it, you would even say it glows’) for the chance to win weekly Gloucester Gift Card prizes (a gift card of £100 for each week of the trail) and other treats.



Terms and Conditions:

This competition will run between 13-12-2023 and 10-01-2024 and is open to all UK
residents aged 18 and over.

The winner will be drawn at random on Wednesday each week and will be contacted by Gloucester BID within 5 working days of each date.

Gloucester BID will organise a convenient place in Gloucester City Centre for you to collect the prize. A promotional image of you collecting the prize will be taken and shared across the Gloucester BID and Runaway Reindeers social media pages.

Your first name and surname will be used to announce the winner.

The prize of a £100 Gloucester Gift Card for each draw can be either a physical card or an e-card but cannot be swapped for the cash equivalent.

The card can only be used in the participating Gloucester businesses, please visit www.gloucestergiftcard.co.uk for a full list.

For the full Cardholder Agreement, Account Expiration or to check the balance, visit www.getmybalance.com or scan the QR code on the rear of the card, using your

The card expires on the last day of the month printed on the card face and cannot be used after this date. If the full or partial amount is not spent after 13 months from the date of purchase/winning, an admin fee of £2.50/month will be applicable.