AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Gloucester Folk Trail Returns for a Weekend of Music, Craft and Community
Gloucester will come alive with music, dance and creativity as the Gloucester Folk Trail returns from Friday 13 to Sunday 15 February 2026, celebrating folk traditions old and new across the city. Organised by Gloucester BID, the Gloucester Folk Trail is a vibrant,...
Love Gloucester Month 2026: A Taste of the City for Eateries & Leisure Venues
February 2026 is your chance to serve up something special. Love Gloucester month celebrates the city’s vibrant food, drink, and leisure scene — and Gloucester’s cafés, restaurants, pubs, bars, and leisure venues are essential to creating the atmosphere that brings...
Love Gloucester Month 2026: An Invitation to Cultural & Heritage Venues
February 2026 offers a special opportunity for Gloucester’s cultural and heritage venues to take centre stage. Love Gloucester month is a city-wide celebration of pride, place, and community — and the city’s museums, historic sites, theatres, and cultural...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
