AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGE TO FIND OUT MORE INFORMATION
Independents Week – Blog – Alastair Kerr
Alastair Kerr, South West Regional Representative of the Campaigns for Pubs Pubs remain a strong key part of the independent businesses in Gloucester. One of the strengths of our city, is the diverse pubs and hospitality sector that this city can proudly boast about....
Independents Week – Blog – Luke Lutman
Luke Lutman, Gloucester Chamber of Commerce Independant businesses are a highlight of Gloucester city centre and have been growing in numbers over the last few years. Food and drink have seen great gains in the city with Westgate Street becoming an independent food...
Independents Week – Blog – Colin Munro
Colin Munro, Miconex - Town and City Gift Cards The Gloucester Gift Card continues to go from strength to strength thanks to the choice on offer, including the fantastic array of independent businesses. The 2024 partnership with Gloucester Food Dock brought a raft of...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
