AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Two New Names Join the Food Dock as Gloucester’s Regeneration Continues
The Food Dock is set to welcome two new independent businesses to Gloucester’s much loved food and drink neighbourhood this New Year. With all but 1 of its 15 spaces now occupied, the Food Dock’s growing community continues to bring energy and opportunity and play its...
Gloucester Folk Trail Returns for 2026: A City-Wide Celebration of Folk Music, Dance, Craft and Community
The much-loved Gloucester Folk Trail returns for 2026, promising three days of vibrant folk music, dance, hands-on workshops, performances and community spirit across the heart of the city from Friday 13 to Sunday 15 February 2026. Organised by Gloucester Business...
Introducing the Love Gloucester Campaign Toolkit for Businesses
Gloucester is a city full of character – from its independent shops and cafés to its rich heritage, creative culture and strong sense of community. That’s why we’re proud to introduce the Love Gloucester Campaign Toolkit for Businesses: a simple, practical resource...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
