AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGE TO FIND OUT MORE INFORMATION
Discover Archaeology Trail Launches in Gloucester: Uncover 15 “Hidden” Artefacts Across the City
The city of Gloucester is pleased to announce the launch of the Discover Archaeology Trail, a vibrant public heritage initiative running from today until Saturday 20 September 2025. This interactive trail invites residents and visitors alike to explore 15 curated...
Dig Into History: Gloucester Celebrates Festival of Archaeology
The Gloucester Festival of Archaeology returns from 14th to 26th July 2025, offering an immersive exploration of the city’s hidden past. Presented in partnership with Gloucester BID Gloucester Cathedral, Gloucester Civic Trust, Museum of Gloucester, Gloucestershire...
Second Hand Summer Challenge returns to Gloucester city centre
Celebrate sustainable shopping, support local charities – and win big! This summer, the Second Hand Summer Challenge makes its exciting return to Gloucester! Now through to the 24th August 2025, participants are encouraged to explore the city’s fantastic charity...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
