AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Retailers Unite to Promote Kindness and Respect for Shopworkers This Christmas
As the festive season approaches, retailers across the UK are joining forces to support the national #ShopKind campaign, reminding customers that kindness matters, especially at Christmas. Christmas is one of the busiest times of the year for retail, and...
Artists Announce a Series of Festive Late-Evening Shopping Thursdays This December
Shoppers are invited to enjoy a special series of late-evening shopping every Thursday throughout December, as the city extends its festive welcome with independent retailers and creative studios staying open later in the run-up to Christmas. To make the experience...
The Duke and Duchess of Gloucester view progress on Gloucester Cathedral’s new organ and highlight the work of the Friends
Their Royal Highnesses The Duke and Duchess of Gloucester, Patrons of Gloucester Cathedral’s In Tune Music and Organ Campaign visited Nicholson & Co. Organ Builders in Malvern to view the progress being made on the new organ for Gloucester Cathedral. Their Royal...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
