AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGE TO FIND OUT MORE INFORMATION
Gloucester Gears Up for Independents Week
Exclusive Deals and Local Delights Await June 30 – July 6! Come and discover your local independent businesses this Independents Week, 30th June- 6th July 2025. Local independent businesses are calling on the community for support as they showcase the exceptional...
Gloucester Celebrates Independents Week
Gloucester is set to shine a spotlight on its vibrant independent business community during Independents Week, running from Monday, June 30 to Sunday, July 6, 2025. Organised by Gloucester Business Improvement District (BID), this annual celebration aims to highlight...
Gloucester Encourages Sustainable Shopping with Citywide Charity Shop Treasure Hunt
Everyone loves a bargain, and this summer, Gloucester is giving shoppers even more reason to explore the city’s bustling network of charity shops with the launch of the Second Hand Summer Challenge. Running through from 7th July to August 24th, 2025, this initiative...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
