AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
We’ve been running radio advertising, promoting Gloucester generally and specific events. Through www. gloucesterbid.uk we’re publicising events, sharing news and building a comprehensive directory of businesses to raise awareness and profile – running features on 16...
Gloucester is full of picturesque places to walk around, great restaurants to dine at and has many shops for you to explore. Here are just a few of our favourite pictures from this week... Enjoy the stunning architecture around the city... ...including the buildings...
It’s been less than six months since 87% of businesses overwhelmingly voted to establish the Gloucester BID (Gloucester Business Improvement District). It is already showing successes, reducing instances of low level crime and helping increase footfall during the busy...