AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGE TO FIND OUT MORE INFORMATION
🎓 Calling All Businesses!
Students are always looking for great deals — and your business could be their next favourite find.If you offer a student discount or special promotion, we want to hear from you! Submit your offer today and get featured where students are already searching for the...
City Protection Officers: March 2025 Monthly Review
The City Protection Officers (CPOs) continue to make a tangible impact across the community, and the March 2025 report reflects their dedication to safety, visibility, and community engagement. During March, the CPO team responded to: 760 Store Visits – Supporting...
Cathedral Quarter Pop-Up Market Returns to Gloucester This April
Gloucester's vibrant Cathedral Quarter is set to host its much-anticipated Pop-Up Market this month, bringing together local artisans and crafters. This event offers residents and visitors an opportunity to explore unique, handcrafted products while supporting the...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
