AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGE TO FIND OUT MORE INFORMATION
Gloucester BID Invites Businesses to Join Love Gloucester
Gloucester BID is thrilled to invite local businesses to participate in an exciting new project: Love Gloucester. This initiative aims to encourage residents to explore Gloucester and shop on our city during a traditionally quieter time of year. How Does It Work?• A...
Gloucester Raises a Glass to Community Spirit with the Big Pub Push 2025
We are proud to announce the return of the Big Pub Push, a week-long celebration of the city’s vibrant pub culture, running from October 20th to 26th, 2025. This year’s campaign promises to be bigger and better, spotlighting the essential role pubs play in the social...
Bom-Bai Boyss Joins Gloucester’s Foodie Passport – A Flavourful New Addition to the City’s Culinary Adventure
Gloucester BID is delighted to welcome Bom-Bai Boyss to the growing list of eateries participating in the Foodie Passport challenge, running until 31st October 2025. Located on Westgate Street, Bom-Bai Boyss brings the vibrant energy and bold flavours of Mumbai’s...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
