February 2026 offers a special opportunity for Gloucester’s cultural and heritage venues to take centre stage.
Love Gloucester month is a city-wide celebration of pride, place, and community — and the city’s museums, historic sites, theatres, and cultural organisations play a vital role in telling Gloucester’s story.
Gloucester’s heritage and culture are at the heart of what makes the city distinctive. Love Gloucester month provides a platform to shine a spotlight on these assets and invite residents and visitors to reconnect with the city’s past, present, and creative future.
Re-engage Local Audiences
February can be a quieter time for visitor numbers. Love Gloucester Month encourages local people to rediscover the cultural and heritage venues on their doorstep, often bringing in first-time visitors who return later in the year.
Tell Gloucester’s Story
The campaign provides a shared theme through which venues can highlight exhibitions, collections, performances, or historic spaces that celebrate Gloucester’s unique identity.
Increase Visibility Through Collective Promotion
Participating venues benefit from coordinated marketing, social media activity, and city-wide promotion, amplifying individual programmes through a strong, shared message.
Strengthen Community Connections
By taking part, venues position themselves as active contributors to city life places not only to visit, but to belong.
Ways Cultural & Heritage Venues Can Take Part
Participation can be flexible and creative, including:
• Hosting special talks, tours, workshops, or performances
• Curating Love Gloucester-themed exhibitions or displays
• Offering discounted entry or added-value experiences
• Collaborating with schools, artists, or community groups
• Sharing behind-the-scenes stories and archive content online
• Decorating entrances and public spaces to create a welcoming atmosphere
Every event and interaction helps bring Gloucester’s culture and heritage to life.
Celebrating the City, Inspiring the Future
Love Gloucester month is about pride in place and no one is better placed to inspire that pride than Gloucester’s cultural and heritage venues. By joining in February 2026, you help deepen understanding, spark curiosity, and ensure Gloucester’s story continues to be shared.
This February, open your doors, share your stories, and help Gloucester fall in love with its culture and heritage all over again.
Register your venue here: https://www.gloucesterbid.uk/love-gloucester/
