SUPPORTED AND PROMOTED CITY
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
GLOUCESTER GIFT CARD
The Gloucester Gift Card is a pre-loaded Mastercard that can be spent in participating city centre businesses. The scheme supports businesses by helping to keep spend in Gloucester city centre.
The Gloucester Gift Card also encourages additional spend in the city and is free for businesses to join with no on-going costs.
MI REWARDS GLOUCESTER
Mi Rewards encourages customers to spend money at local businesses by automatically rewarding them with the chance to win fantastic monthly prizes.
Simple, straightforward registration, no staff training required, no new hardware. Registration takes only a few minutes, is easy to complete – and is completely FREE for Gloucester BID businesses and for consumers.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
BUSINESS COST REDUCTION
Using the power of collective purchasing, Gloucester BID will work to reduce costs and improve services for BID members and Associate Members.
Although not every business can guarantee that they can get reductions, experience in other BID areas such as Bath and Chichester has shown that cost reductions can often easily exceed the small BID levy.
NETWORKING & TRAINING
A key activity during the first year of the BID term will be the strengthening of Gloucester Chamber of Commerce, as part of the Gloucestershire Chamber Group with the support of Business West.
The BID will fund first year membership for city centre businesses as a way to make the Chamber grow quickly and have a means of promoting the issues that affect them.
Gloucester BID will work with Gloucester Chamber of Commerce to develop a calendar of high quality networking and training events that will provide real benefits to BID members.
Every month there is the opportunity for Independent Businesses to meet.
E-newsletters
Gloucester BID keep members informed via email with regular updates, information, news and opportunities.
The BID will send at least one update a fortnight, keeping all our signed up members up to date with information, support, opportunities, events and latest updates. If you are a BID member and do not receive the emails you can sign up via our website.
Latest E-Newsletter - April 2021
Previous 2021 E-Newsletters
26th March 2021 – Welcome Back Non-Essential
12th March 2021 – ReOpening on the RoadMap
24th February 2021 – February Update
5th February 2021 – Happy February
22nd January 2021 – Love Local Day 2021
18th January 2021 – Short Survey
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGE TO FIND OUT MORE INFORMATION
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HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
