SUPPORTED AND PROMOTED CITY
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
GLOUCESTER GIFT CARD
The Gloucester Gift Card is a pre-loaded Mastercard that can be spent in participating city centre businesses. The scheme supports businesses by helping to keep spend in Gloucester city centre.
The Gloucester Gift Card also encourages additional spend in the city and is free for businesses to join with no on-going costs.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
BUSINESS COST REDUCTION
Using the power of collective purchasing, Gloucester BID will work to reduce costs and improve services for BID members and Associate Members.Â
Although not every business can guarantee that they can get reductions. We are working in partnership with Advantage Buying – please contact them for more information.
NETWORKING & TRAINING
Communication and community
Gloucester BID provides a series of networking opportunities – quarterly Retailers’ Meetings and bi-monthly Connections over Coffee. All bookable on eventbrite.
We work closely with Gloucester City Safe and the University of Gloucestershire for training opportunities. If there are any specific subjects that you are looking for help in, please contact us.
E-newsletters
Gloucester BID keep members informed via email with regular updates, information, news and opportunities.
The BID will send at least one update a fortnight, keeping all our signed up members up to date with information, support, opportunities, events and latest updates. If you are a BID member and do not receive the emails you can sign up here.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Autumn in Gloucester: Shopping, Socialising, and Seasonal Delights
As autumn sweeps across Gloucester, the city takes on a golden glow. The crisp air, rustling leaves, and rich colours of the season create the perfect backdrop for shopping, dining, and spending time with friends. Whether you’re drawn to the vibrant markets, cosy...
🚀 Gloucester, are you ready to ReFresh?
On Saturday 20th September (11am–3pm), Kings Square will come alive with ReFresh – an Opportunities Fair packed full of inspiration, creativity, and fun for young people aged 14–19 (and beyond!) 🎉 ✨ What’s waiting for you?🎯 9-hole crazy golf with mates🎨 “Doves of...
Finalists revealed for the 2025 Believe in Gloucester Awards
The shortlist for the 2025 Believe in Gloucester Awards has been revealed, and the excitement is building across the city. Fifteen categories are packed with incredible finalists, each reflecting the passion, resilience and creativity Gloucester is known for. From...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
