AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGE TO FIND OUT MORE INFORMATION
Prestigious Purple Flag Award Win for Gloucester
Gloucester's new foodie heaven, Gloucester Food Dock, has helped to scoop the city yet another coveted purple flag award for a great night out. This years' judges were wowed by the huge regeneration taking place across the city including the Food Dock, which has been...
Gloucester to Celebrate the Spirit of Local with Independents Week 2025
Gloucester is gearing up for a vibrant celebration of entrepreneurship, creativity, and community pride as Independents Week 2025 returns from 30 June to 6 July. Organised by Gloucester BID, this week-long campaign shines a spotlight on the incredible independent...
Discover Gloucester’s Hidden Treasures: Book a Civic Trust Guided Walk for Your Team
Are you looking for a unique and memorable team-building activity that also offers a dose of local culture and history? Why not step outside the office and into the rich heritage of Gloucester with a Civic Trust Guided Walk? Whether you're a small team or a larger...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
