February is a month synonymous with love and, in 2026, it’s also a chance for businesses to show their love for Gloucester.
Love Gloucester Month is a city-wide celebration that brings together local businesses, residents, and visitors to champion everything that makes Gloucester special. From independent shops and cafés to larger employers and service providers, the month offers a powerful opportunity to connect with the community, boost visibility, and make a lasting positive impact.
Getting involved in Love Gloucester Month is about more than just promotion, it’s about being part of a shared story.
1. Strengthen Your Local Brand
Customers increasingly choose businesses that are visibly committed to their local area. Taking part shows that your business cares about Gloucester’s people, places, and future, helping build trust and loyalty.
2. Increase Footfall and Visibility
Love Gloucester Month is supported by coordinated marketing, social media activity, and local publicity. Businesses that participate benefit from increased exposure, especially during a traditionally quieter retail period after Christmas.
3. Celebrate What Makes You Unique
Whether you offer special promotions, host an event, collaborate with another local business, or simply decorate your premises in a Love Gloucester theme, the month gives you a platform to showcase what makes your business distinctive.
4. Be Part of a Collective Impact
When businesses work together, the effect is far greater than any single campaign. Love Gloucester Month creates a sense of momentum and positivity across the city, encouraging residents to shop local, eat local, discover and support local.
Ways Your Business Can Get Involved
There’s no one-size-fits-all approach – participation can be as simple or creative as you like:
• Run a Love Gloucester-themed offer or promotion
• Host an in-store event, workshop, or open day
• Collaborate with another local business on a joint initiative
• Share your Gloucester story on social media using official campaign hashtags
• Decorate your premises to help create a vibrant city-wide atmosphere
Every contribution, big or small, helps create a stronger, more connected Gloucester.
Love Gloucester Month isn’t just about February, it’s about building relationships that last well beyond the campaign. Businesses that take part often see longer-term benefits through increased customer recognition, stronger partnerships, and a deeper connection with the city they serve.
In 2026, let’s come together to celebrate Gloucester, support local enterprise, and show pride in our city.
Join Love Gloucester Month this February and let your business be part of something bigger.
Register your business here: https://www.gloucesterbid.uk/love-gloucester/
Week One: Rediscover Your City (Sunday 1st – Friday 6th February)
Week Two: Shop Local Week (Saturday 7th – Friday 13th February)
Week Three: Heritage & Culture Week (Saturday 14th – Friday 20th February)
Week Four: Taste & Experience Gloucester (Saturday 21st – Saturday 28th February)
