Could your employee reward and incentive strategies be better suited to the needs of your staff, whilst benefiting the local community?
Recent surveys suggest that 81% of employees find their company’s benefits scheme doesn’t fit their post-pandemic lifestyle. People are shopping locally, taking a greater interest in their own wellbeing and have a strong desire to support the businesses where they live.
A huge 42.3% of Generation X shoppers (aged 35-54) purchased a local gift card for someone else in August 2021 to support local businesses or their local high street.
By rewarding your staff with the Gloucester Gift Card, you can provide a socially conscious employee reward that takes into account changing employee lifestyles. The Gloucester Gift Card can be spent with over 60 businesses in the area, with lots of options for employees to build on new healthier lifestyles, spend precious time with friends and family, and experience the feel-good benefits of supporting local businesses.
Benefits of using the Gloucester Gift Card for your employee rewards and incentives:
- Take advantage of the UK trivial benefits scheme by giving staff a tax-free non cash reward of up to £50.
- Give employees a wide choice of where to spend their reward- including retail, leisure, hospitality and services.
- Staff can spend their gift card with big national brands and small independents too.
- Support local people, local jobs and local employment.
- Keep money locked into Gloucester.
Organisations around the UK are supporting their area by giving their staff their local gift card as a reward or incentive, all through the year. Wouldn’t it be fantastic if we could do the same in Gloucester? This case study from Tavistock shows how one health centre has successfully used their local gift card in 2021, with benefits for employees but also supporting the organisation’s Green Plan.
Case study- The Tavyside Health Centre in Tavistock, South West England
Tavyside Health Centre purchased £50 Tavistock Gift Cards for their 54 staff in 2021. Sarah Evans Practice Manager from Tavyside Health Centre said:
“When we think of the impact of the pandemic on the NHS, we tend to think of secondary care such as hospitals but the past 18 months has been incredibly busy for primary care services too, such as GP practices, who are the frontline for patients. The team at Tavyside Health Centre have worked so hard throughout, responding and adapting to changes as required. We didn’t have a Christmas party and instead planned a social event for July 2021. When the time came we realised it wasn’t to be and as the partners at the practice wanted to reward staff, we considered the best way of doing that.
“Vouchers are best for tax purposes but we wanted to support local too, so came up with the idea of giving staff our local Town and City Gift Card, the Tavistock Gift Card, which can be spent with multiple businesses in Tavistock. It was really easy to place the order directly with Town and City Gift Cards and we received it within a few days. Once the package arrived, we contacted Town and City Gift Cards to activate the cards. It’s a secure way to reward staff that supports the area but it also links to the NHS Green Plan, requiring us to look at every aspect of the business and become more eco-friendly. Encouraging staff to shop more locally rather than travelling is part of that.
“Most of the team live and work in Tavistock, or if they don’t live here, then they at least come here to shop. They are also very loyal to the place where they live. I imagine staff will use their gift card in different ways, from a meal out with their family, fruit and vegetable box deliveries, a haircut, coffee with friends, or some new clothes or running gear. It gives them lots of options as there are lots of great traders in Tavistock. Using our local gift card as a reward for our staff is one way that we can give back to our local businesses.”
Ways to use the Gloucester Gift Card
- Christmas thank you/reward.
- To thank volunteers/time bank initiatives.
- Incentives throughout the year, such as employee of the month/targets achieved.
- To encourage staff to live more locally, tying in with CSR efforts.
- New staff packs; welcome them to the company.
- As a thank you for your own clients/customers.
Easy to order, safe and convenient
Each Gloucester Gift Card is a pre-paid Mastercard, giving your staff ultimate convenience and security in how they spend their reward. If you’d like to find out more about how you can reward your employees and benefit the local community at the same time, get in touch today. https://townandcitygiftcards.com/business-orders/
Best wishes from the Gloucester Gift Card Team at Gloucester BID
