BID levy bills for 2021-2022 have been sent this week, you may have received it already.

Here’s a brief reminder about us and what we are delivering.

Gloucester Business Improvement District is managed, through Four Gates of Gloucester, by a volunteer board of directors representing various sizes and sectors of business in Gloucester.
This means that the local businesses control the BID and have a direct say in how the levy collected is spent for the benefit of the business in the area and the city.
The fund collected is ring fenced and invested back into business and Gloucester. Gloucester BID supports initiatives to help business, run and support campaigns and events that promote Gloucester.

Engagement and conversation with our business members is fundamental to our work. We will communicate openly and transparently with and liaise proactively with members.

Gloucester BID, the board and management team, remain proactive in our outlook and committed to supporting business.

In this financial BID year we will remain reactive to local business need and deliver and support projects across the city. Gloucester BID works in close partnership and collaborates with organisations, groups and businesses across the city ensuring a resilient and strong city.

Safer City

  • Continue to fund in partnership with Gloucester City Council and Gloucestershire’s Police and Crime Commissioner the City Protection Officers (CPOs), who are also acting as COVID Marshals.
  • Continue to fund Gloucester City Safe’s management of the CPOs and support the accredited BCRP, which forges strong partnerships between local businesses, the BID, the local authority and the Police to create a safe and stable business environment.
  • Collaborate with Gloucester City Council and partners on the steering group for Purple Flag Status for the city. Support the re-evaluation for Purple Flag status in January 2022.
  • Fund in partnership the Street Medics
  • Fund in partnership the Taxi Marshals


Attractive and Vibrant City

  • Support and fund in partnership footfall driving events such as Gloucester Goes Retro, Winter in Gloucester and Gloucester Tall Ships.
  • Continue to engage and work in partnership with the City Centre Operations Team. Ensuring a cleaning timetable and reporting any ‘grot spots’.
  • Provide affordable digital advertising space for BID members on the screen in the Transport Hub and totems
  • Provide affordable advertising and promotional space on lamppost flags around the city
  • Explore opportunities to install artwork in the area
  • Support the High Street Heritage Action Zone
  • Promote the guidance for shop frontages, signage and ‘kerb’ appeal
  • To increase the streetscape flowering.
  • Fund dual purpose bins in the city centre and explore other green and sustainability initiatives
  • Engage with the Invest in Gloucester steering group

Promoted and Supported City

  • Continue the funding for Gloucester Gift Card, promoting the card as a great way to thank or reward teams and gift, encourgaging people to shop and support local. Free to all BID members with no additional costs.
  • Continue the funding for Mi Rewards Gloucester, the loyalty programme that rewards people for spending locally. Free to all BID members with no additional costs.
  • Collaborate with Visit Gloucester and partners on promoting the city to residents and visitors.
  • Collaborate with Gloucester Culture Trust on building ‘First Fridays’ to increase footfall and promote the Evening and Night Time Economy in the city.
  • Offer a range of online webinars with industry specialists.
  • Continue to direct BID members to the Business Cost Reduction service.
  • Continue regular networking opportunities for Independent Businesses
  • Engage with various city stakeholder meetings
  • Continue to communicate out across multi-channels, news, information and updates. Proactively engaging with businesses seeking input.
  • Commission a series of films for business, promoting retail, hospitality and leisure.
  • Work with Gloucester City Council to provide an offer of free parking on select days in December and explore new parking initiatives.


Directors of Gloucester BID at July 2021

Kieron Bates (The Fountain Inn) Chair
Peter White (Kings Walk Shopping Centre) Vice-Chair
Chris Nyland (Nettl) Vice-Chair
Matt Cass (Cass-Stephens)
Nicolas Brookes (Advantage Buying)
Angela Lovell (The Vine)
Toby Wooldrige (Peppers)
Owen Acland (Gloucester Quays)
Rob Buckley (Sure Sales & Lettings)
Richie and Laura Ashton-Philips (Soundhouse)
Ian Edwards (Gloucester City Council) Observer

Emily Gibbon, BID manager, will be happy to discuss the BID and its priorities with any BID members. During this year, our final year of this term, it is crucial that you, as levy payers engage and feedback to the BID, the directors and partners. If you are keen to be more involved with the BID, please email

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