Gloucester is a city full of character – from its independent shops and cafés to its rich heritage, creative culture and strong sense of community. That’s why we’re proud to introduce the Love Gloucester Campaign Toolkit for Businesses: a simple, practical resource designed to help local businesses get involved in celebrating everything that makes our city special.
Whether you’re a retailer, hospitality venue, office, service provider or cultural organisation, the Love Gloucester toolkit gives you the tools, ideas and confidence to take part in the campaign in a way that works for you.
What is Love Gloucester?
Love Gloucester is a place-based campaign that champions local businesses, encourages people to shop local, and builds pride in our city. It’s about celebrating Gloucester as a destination to explore, enjoy and support – not just for visitors, but for the people who live and work here every day.
At its heart, Love Gloucester is about connection: between businesses and customers, neighbours and communities, and people and place.
Why we created the toolkit
We know that businesses are busy, and not everyone has time to plan campaigns from scratch. The Love Gloucester Campaign Toolkit was created to make participation easy, flexible and effective.
You don’t need a big budget or a complex promotion. Even small actions, like a social post, a window display, a conversation with customers, can make a real difference when we all get involved together.
What’s inside the Love Gloucester Campaign Toolkit?
The toolkit brings together everything businesses need in one place, including:
- Clear guidance on what Love Gloucester is and how to take part
- Key campaign messages and tone of voice to keep communications consistent
- Visual identity tips to help you use campaign logos and assets correctly
- In-store and physical promotion ideas, from posters to feature displays
- A ready-to-use social media toolkit, including hashtags, tags and example posts
- Ideas for events, collaborations and experiences
- A simple checklist to help you plan before, during and after the campaign
The toolkit is designed to be flexible. Businesses can dip in and choose what suits them – there’s no pressure to do everything.
Campaign ideas to inspire you:
To spark creativity, the toolkit is supported by a range of ideas businesses can adapt, such as:
- Running Love Local offers or limited-time promotions
- Creating an eye-catching Love Gloucester window display
- Sharing your favourite local stories or places on social media
- Setting up a “Why We Love Gloucester” wall for customers or staff
- Partnering with neighbouring businesses for cross-promotions
- Encouraging teams to explore the city or take part in acts of kindness
- Promoting the Gloucester Gift Card to keep spending local
These ideas can be aligned with themed weeks throughout the campaign, including rediscovering the city, shopping local, celebrating heritage and culture, and showcasing Gloucester’s food, drink and experiences.
Stronger together
When businesses come together behind a shared message, the impact is far greater. Love Gloucester isn’t about individual marketing, it’s about creating a wave of positivity, pride and momentum across the whole city.
By taking part, businesses help to:
- Increase footfall and local spend
- Strengthen Gloucester’s identity as a vibrant city
- Support independent and local enterprises
- Build stronger connections with customers and the community
Get involved
If you’re a Gloucester business, we’d love you to be part of Love Gloucester. Download the toolkit, choose a few simple actions, and start sharing the love for our city.
Together, we can celebrate what makes Gloucester special – and show that when we support local, everyone benefits.
