Looking after the public sector in Gloucester areas for improvement

Looking After the Public Sector in Gloucester – Areas for Improvement

This article looks at the public sector in Gloucester and some of the areas that need improvement. There’s no doubt that the public sector faces challenges across the country, but Gloucester and its associated councils need to create specific strategies that can cope with the region’s unique circumstances and provide the best service possible for its residents. Let’s take a look at some of the most important issues.
Embracing the digital world

When it comes to modern technology, the public sector in Gloucester is a laggard. The council’s digital strategy has been too slow. It was supposed to integrate social media into the organisation, but that has been difficult. In addition, if you live or work outside of Gloucester city centre or Kings Quarter, you’re often forced to rely on sub-par free public Wi-Fi. This is a big problem facing local residents.

Better public relations

It’s no secret that the council has had to cut jobs, and services have had to be reduced as well, so the reputation of the council hasn’t been great. However, since then, we’ve seen a genuine attempt at engaging with residents and businesses and listening to their concerns and ideas. This is where a company like Eleven Marketing & Communications could come in. Their valuable experience in public sector marketing has already helped other public institutions to reach out to the people in the community and communicate their message more effectively.

Reaching the right people

Gloucester City Council’s use of social media has been mixed. The council does have Facebook and Twitter accounts, but they haven’t utilised them very well, and there is no centralised marketing department to coordinate the work across all platforms. By taking advantage of digital PR opportunities – such as search engine optimisation – the council could improve its online visibility and reach a greater number of people.
Supporting healthcare

The council has a responsibility to ensure that health services are easily available to the residents of Gloucester. This is an area that can be improved by providing more coordinated support for regular GP surgeries and pharmacies. By putting the right amount of thought into how healthcare could be managed, they could make things better for everyone living in Gloucester.

Improving social care  

Anita Roddick said that “business without ethics is just ‘any old thing’” and that quote could easily be applied to the government’s social care sector. The council needs to look at how it can support social care workers in their work through retraining, continuing education and better public relations campaigns. These are all crucial aspects to make the social care sector run more effectively and efficiently.

Looking after the environment

The council has done a lot of great work when it comes to reducing carbon emissions and tackling air pollution, but more can always be done. For example, by encouraging cycling in Gloucester, more people would get the exercise that they need for a healthier lifestyle, pollution would be reduced, and the council could save money by reducing transport costs.

 

Gloucester News Centre – http://gloucesternewscentre.co.uk